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Consumers love cannabis: CBD products sales go through the roof in January 2020

February 6, 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020

January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.

Search brands, ecommerce, UK

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’

February 6, 2020

Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.

Ads, Content agencies, content, media, technology, UK

Industry capitalises on rise of premium video by investing in CTV and mobile

February 5, 2020
Industry capitalises on rise of premium video by investing in CTV and mobile

There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.

Video advertising, agencies, content, Europe, global

Veridium launches facial recognition technology vFace

February 5, 2020
Veridium launches facial recognition technology vFace

Veridium has launched its own facial recognition and behavioural biometric technology for mobile phones – replacing expensive hardware with a frictionless app.

Ads Android, apps, security, technology

Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’

February 5, 2020

Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.

Ads, E-commerce brands, ecommerce, Europe, retail, technology

Top tips: How to negotiate a raise as a developer

February 4, 2020
Top tips: How to negotiate a raise as a developer

As we commence 2020, people are still working on their new year’s resolutions. And often one of them is a promotion or a raise. Ram Kezel from Hostinger offers six tips on how to negotiate for a raise as a web developer.

Ads content, Facebook

AI reveals emotional impact of all 50 Super Bowl ads

February 4, 2020
AI reveals emotional impact of all 50 Super Bowl ads

Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.

Ads, Video, Viral advertising, agencies, Amazon, brands, content

Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

February 4, 2020
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.

Ads Europe, global, government, Latin America, marketing

Valentine’s gift promises ‘one day training courses’ for gaming partners

February 4, 2020

Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.

Ads games, video

80% of marketers want to pick their own CMS (but IT still has the final say)

February 4, 2020
80% of marketers want to pick their own CMS (but IT still has the final say)

The majority of marketers (80%) want to pick their own CMS, but new research from reveals IT still has the final say when it comes to marketing tech.

Ads content, security, technology, UK
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