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Guest comment: You must go to the customer and not expect the customer to come to you

July 6, 2012

As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.

Uncategorized brands, Facebook, marketing, media, technology

General Motors to return to Facebook paid marketing?

July 6, 2012

General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.

Uncategorized advertising, brands, comScore, content, Facebook

HTML5- What marketers need to know (Infographic)

July 6, 2012

HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…

Uncategorized apps, content, digital marketing, infographic, marketing

Google’s £169 tablet to launch in UK without music, film or magazines

July 6, 2012

Google’s Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed to agree deals with the rights holders.

Uncategorized Amazon, Android, Apple, apps, content

Publicis buys ‘Lynx effect’ ad agency BBH

July 6, 2012

Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.

Search, Uncategorized agencies, Brazil, global, Google

Free keyword tool helps brands boost paid search

July 6, 2012

Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.

Search, Uncategorized brands, Google, UK

IPC hires Swanify for mobile app push

July 6, 2012

Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.

Uncategorized advertising, Android, apps, brands, content

Right to Reply: YouView signals telcos move away from subscription TV model

July 6, 2012

Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.

Uncategorized broadband, content, Entertainment, games, marketing

YouView goes on sale this month- Will it be the next ‘Freeview’?

July 5, 2012

YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform.

Uncategorized Amazon, BBC, broadband, content, games

Google axes 5 more products: Video and iGoogle disappear in ‘summer clean’

July 5, 2012

Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products.

Uncategorized Android, apps, content, global, Google
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