Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study.
Simultaneous use of Internet and TV ‘now an everyday reality’
Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study.
West behind East for mobile commerce adoption
Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research.
Less than 1% of online purchases come from social channels: Forrester
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
US TV to broadcast first YouTube funded show ‘Recipe Rehab’
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.
European mobile phone habits revealed
Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe.
Guest comment: Good marketing is for life, not just for the Olympics
Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.
Half of shoppers ‘no longer try on clothes in-store’
Queues for tiny fitting rooms in stores are driving customers online, but a lack of sizing information on the web is resulting in high volumes of returns, according to new research.
Online retailers ‘losing millions from abandoned baskets’
UK online retailers could be losing millions of pounds worth of sales from customers who click away from a full basket and abandon their purchases, according to new research.
Angry Birds sequel: Will ‘Bad Piggies’ fly or flop?
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.