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Shopper intention to buy food and drink online grows 44%- global survey

October 1, 2012

Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study.

Uncategorized Entertainment, Europe, food and beverages, global, Latin America

Simultaneous use of Internet and TV ‘now an everyday reality’

October 1, 2012

Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study.

Uncategorized apps, content, Facebook, games, music

West behind East for mobile commerce adoption

October 1, 2012

Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research.

Uncategorized Brazil, Europe, France, Germany, global

Less than 1% of online purchases come from social channels: Forrester

September 28, 2012

Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.

Uncategorized brands, content, email, marketing, media

US TV to broadcast first YouTube funded show ‘Recipe Rehab’

September 28, 2012

US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.

Uncategorized advertising, brands, content, global, Google

European mobile phone habits revealed

September 28, 2012

Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe.

Uncategorized comScore, Europe, Spain

Guest comment: Good marketing is for life, not just for the Olympics

September 28, 2012

Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.

Uncategorized brands, content, marketing, retail, smartphones

Half of shoppers ‘no longer try on clothes in-store’

September 28, 2012

Queues for tiny fitting rooms in stores are driving customers online, but a lack of sizing information on the web is resulting in high volumes of returns, according to new research.

Uncategorized UK

Online retailers ‘losing millions from abandoned baskets’

September 28, 2012

UK online retailers could be losing millions of pounds worth of sales from customers who click away from a full basket and abandon their purchases, according to new research.

Uncategorized retail, technology, UK

Angry Birds sequel: Will ‘Bad Piggies’ fly or flop?

September 27, 2012

Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.

Uncategorized Android, Apple, Facebook, games, global
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