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First 4G mobile network coming to UK on 30th October

October 4, 2012

Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October.

Uncategorized BBC, brands, media, mobile internet, Samsung

Video advertising online – YouTube data shows video advertising effectiveness

October 4, 2012

The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.

Uncategorized advertising, content, games, Google, media

Microsoft revamps MSN with own news operation

October 4, 2012

Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal.

Uncategorized content, Microsoft

Lost in translation? Global guide to social media goes live

October 4, 2012

TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.

Uncategorized agencies, brands, global, local, media

Case study: SkyyVodka captures consumer data in fun way with ‘Skypad’

October 4, 2012

This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game.

Uncategorized brands, iPad

Germany: All web users forced to pay €17.98 TV license fee

October 3, 2012

A German court has ruled that all internet users in the country must pay TV and radio license fees, even if they do not use the web for videos and audio.

Uncategorized Germany

Samsung sues Apple over iPhone 5 patents

October 3, 2012

Samsung has filed a new lawsuit against Apple, claiming its new iPhone 5 device uses eight patents developed by the South Korean company, without a licence.

Uncategorized Apple, global, Samsung, technology

Google overtakes Microsoft as second biggest tech firm

October 3, 2012

Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world.

Uncategorized Android, Apple, Google, Microsoft, smartphones

LinkedIn adds Twitter-style ‘follow’ tool to boost users

October 3, 2012

LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.

Uncategorized advertising, analytics, comScore, Facebook, Twitter

Spam texters fined £250,000 by UK regulator

October 3, 2012

The Information Commissioner’s Office (ICO) is set to issue two monetary penalties totalling well over £250,000 to two illegal marketers who have been responsible for distributing millions of spam texts.

Mobile, Uncategorized marketing, Privacy, UK
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