Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.

European countries with double-digit unemployment rates are seeing online freelancer’s earnings increase up to 298%, as workers go online to earn money free from the economic constraints of their countries, according to new research.

Organisations can no longer be satisfied with 3% conversions from customer acquisition strategies, argues Wayne Morris, General Manager at Maximiser.

Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.

Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.

Facebook shares soared 12% on Wednesday as the social network beat expectations following the third stage of its IPO share sale.

Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site.

As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised … [Read more…]

Google Shopping announced yesterday that the European roll out of the paid Shopping will start in February. Marc Warren, MD of Periscopix, looks at what this means for retailers

Tracking the customer journey beyond the last click has long been a key goal for marketers. In the second part of the series looking at how advertisers can use data to improve their affiliate campaign, Matt Swan, Client Strategist at Affiliate Window, turns his focus turns to monitor the quality of customers driven through the … [Read more…]