Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software.

Google has updated its in-app image ads in a bid to reduce unintentional clicks on small mobile screens.

Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]

As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]

Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.

Millward Brown, a global research agency, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

Over half of UK shoppers remain loyal to their favourite websites despite lower costs elsewhere, according to new research looking at ecommerce strategies.

‘Showrooming’ is the retail Christmas trend of 2012, with shoppers walking the high streets to browse real products while they shop for a cheaper deal online. Fadi Shuman at Pod1 looks at how to make the most of this growing trend.

HMV has warned that it faces an uncertain future in the face of continuing falling sales, as the retailer struggles to compete with online retailers and piracy.

Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.