Last week’s Ofcom report revealed a rapid growth of online video and shopping in the UK. Jerome Rota, SVP of Consumer Products & Services at Packetvideo, argues that changing media habits show that the need for flexible content that works across all platforms is greater than ever.

Brits walk close to a marathon shopping for loved ones over Xmas, but over three quarters of a million do the majority of their shopping on Christmas Eve, according to new research.

A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.

A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.

Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force.

Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force.

Thomas Cook has stopped offering online discounts on its website, in a bid offer standardised prices on the high street and online.

Thomas Cook has stopped offering online discounts on its website, in a bid offer standardised prices on the high street and online.

Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.

YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day.