Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.
Digital goes to Hollywood: Apple, Wikileaks and Pirate Bay movies in the works
After The Social Network turned Facebook’s story into a film, a raft of new movies depicting the exploits of some of digitals biggest names are set to hit the big screen this year.
Top 10 things to ask geolocation technology providers in 2013
Over 2013, popular content and ad geolocation technologies, such as IP-address based intelligence, will increasingly dominate the marketing industry. But what are the essentials marketers should know when it comes to deploying geolocation technology to help drive results for their online initiatives?
Gaming pioneer Atari files for bankruptcy
Atari, the maker of ground-breaking video games Pong and Space Invaders, has filed for bankruptcy in the US.
Top tips: Transforming Mobile Perception into Proven Business Strategy
Mobile usage has hit a tipping point: the latest figures reveal that upwards of 77% of consumers now go online solely via the mobile. But, while this shift is prompting companies to develop serious mobile strategies, ascertaining the right approach, understanding how consumers want to interact and, critically, encouraging consumers to do more than just … [Read more…]
TweetDeck ‘sent closure letter’… but will app continue under Twitter?
UK-based social media app TweetDeck has been sent a letter from the UK companies registrar, warning that the company will be struck off in three months and forcibly dissolved unless it files accounts.
A Dip into the Future: Swim with Your Smartphone, Print Your Dinner
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising.
UK search data: Google market share ‘lowest in five years’
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
UK search data: Google market share 'lowest in five years'
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
Volvic recruits bloggers for ‘Team Volcanicity’ live event coverage
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.