Only one of the UK’s top 20 online retailers are using gamification in their promotion strategies. Marco Luhtala, CEO, RapidCampaign argues why its time brands joined in the game.
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below.
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.
What is it like to be ‘YouTube Famous’? A new documentary, dubbed ‘The Creators’, takes a look behind the scenes of some of the most influential Vloggers in the UK today.
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]