News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Viral
Do free products influence bloggers’ reviews?
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…
Video viral of the week: O2 turns England Rugby stars into giants
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
Kellogg’s turns cereal boxes into virtual reality players
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.
BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Video viral of the week: Japanese cosmetic shop creates personalised make-up experience
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…