For Mum’s, YouTube knows best [INFOGRAPHIC]
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.
Viral
Video viral of the week: Geico returns with ‘Fast Forward’ pre-roll ads
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…
The most effective ad campaigns: Australia and India win at engagement
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
Video viral of the week: Burger King mocks McDonald’s commercial with ‘new ending’
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…
Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…
Super Bowl 50: How 12 big ads performed on social media
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
Zoolander takes over Barbie’s Instagram account
To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days.
Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.
Cadbury reveals new Milk Tray Man after online search
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.
Pizza Hut delivers #goldenpizza to Super Bowl viewers
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.