Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.
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Car safety ad “Meet Graham” wins top digital prize at Cannes
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.
Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad
Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.
Twitter’s 140 second videos: One year on
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
“Cannes Crêperie Experiment” aims to prove mobile ads work
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.
Cannes Lions 2017: Top 10 video ads worldwide
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
Video trends: Teens switching from live TV to ‘on demand’
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.
Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.
UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.