Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile … [Read more…]
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.
Microsoft’s Siri rival Cortana has proven to be something of a football expert, correctly predicting the winners of all the knockout games in the World Cup 2014 so far. But can it predict the champion for the final this Sunday?
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these … [Read more…]
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.
How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research.