YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.
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Google’s Nest and Samsung form new Internet of Things consortium
Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices.
Google+ authorship photos removed ‘to boost ad clicks’- report
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.
Nestle offers rewards to social fans with new coffee hub
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.
Mobile video ad trends: 5 steps to success
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.
Govt spies named ‘villain of the year’ at web awards
The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.
Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.
Moshi Monsters boss steps down on YouTube
The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network.
EasyJet tests iBeacon to ‘enhance airport experience’
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.
10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.