Third-party influencers – from friends, retailers and experts to reviewers and bloggers – have an increasingly important role to play in consumer behaviour and purchasing decisions. With so many conversations taking place online, the digital space offers the perfect opportunity to tap into or harness the power of those interactions and influence the influencers. Ed … [Read more…]
Whilst many businesses have accelerated implementation of new communication channels, none are being integrated well, according to the results of a new survey.
Whilst the majority of larger companies are using at least three marketing channels, over half are still storing the data gathered from each channel separately, according to new research commissioned by marketing service and data company dbg.
The money spent on internet ads in the UK increased 10% in the first half of this year, with advertisers spending a total of nearly £2bn on the medium, according to new data.
Internet Eyes, a new website which pays the public to monitor live commercial CCTV footage online is set to be launched in Devon.
Some of the most popular apps written for Google’s Android phones do not tell users what is done with data they gather, according to a new study.
BT is to map the demand for broadband across the country, and give the five keenest areas an upgrade by 2012
BT is to map the demand for broadband across the country, and give the five keenest areas an upgrade by 2012
Google has acquired BlindType, a company that specialises in touch typing software for mobile devices, to boost company’s Android mobile operating system.
Three has introduced a one-day internet access package for users who only need casual 3G data connectivity.