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UK firms ‘unaware they are being talked about online’

November 1, 2010

Despite its vast potential, many companies have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit, according to a new survey.

Uncategorized analytics, brands, CRM, marketing, media

Right to reply: Government should appoint home internet-security tsar

November 1, 2010

In response to today’s 14:30 “internet and privacy” debate in Westminster Hall, security expert Eddy Willems, Security Evangelist for antivirus software pioneer G Data, has called for the UK to appoint a home internet-security tsar. Such a person would be tasked with educating home computer users about the risks of malware and home internet security.

Uncategorized Google, government, Privacy, security, UK

Apple to bypass networks with own iPhone SIM card?

October 29, 2010

Apple has reportedly teamed with SIM-card manufacturer Gemalto to create a ‘special’ SIM card that could allow the company to offer telephony services direct rather than rely on third party carriers.

Uncategorized Apple, local, retail, security, technology

Dutch and Brits are Europe’s top web visitors

October 29, 2010

People in the Netherlands and the UK racked up the most website visits per month in Europe, according to new data.

Uncategorized comScore, Europe, France, Spain, UK

UK email industry ‘worth £336 million in 2010’

October 29, 2010

The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.

Uncategorized agencies, analytics, content, digital marketing, email

Social networks increase traffic sent to online retailers by 13%

October 29, 2010

Social networks are sending nearly 13% more traffic to online retailers this year than last year, according to Experian Hitwise, the online competitive intelligence service.

Uncategorized brands, Facebook, games, Google, media

Top tips: How can I segment my audience for my email campaigns?

October 29, 2010

Customers can engage with an email marketing message in different ways depending on their background. Kara Trivunovic, senior director of strategic services, StrongMail offers a guide on segmenting email databases to get the most out of your mailings.

Uncategorized content, email, marketing

Top ten tips: Winning over the silver surfers

October 29, 2010

Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.

Uncategorized agencies, apps, brands, content, demographics

Online Vs. print media: Major differences in coverage of Govt spending review

October 29, 2010

There is a massive difference between what traditional print media and social media were discussing in the run up to and day of the coalition government’s comprehensive spending review announcement, according to research conducted by Kantar Media.

Uncategorized BBC, Google, media, newspapers, Privacy

Right to reply: 100MB broadband will soon be a necessity, not a luxury

October 28, 2010

This week, Virgin Media announced it will be rollout a superfast 100MB broadband network across the UK from December. Michael Phillips, product director at broadbandchoices, explains why these speeds need to become the norm if the UK is to keep up with modern demands on digital media.

Uncategorized broadband, content, media, UK, YouTube
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