PayPal claims Apple Pay is ‘no safer than selfies’
Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.
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Retailers ‘losing profit in pursuit of multichannel sales’
Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting.
Guest comment: Why technology is digital media’s mystery box
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future.
Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.
Marketing data trends: Future planning overtakes campaign measurement as main use of data
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.
Microsoft buys Minecraft for $2.5bn
Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game’s creator leaving the company because he is a “nerd”, not a CEO.
£65 Android One smartphone to launch in India
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets.
With or without U2? Apple offers free album removal tool
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices.
‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.
German media giant OMS puts video ads in text with StickyAds
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.