Hacker redirects eBay shoppers to fake site
EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details.
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Analytics trends: IBM makes Watson super computer available for business decisions
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine.
iOS 8 Launch: Apple forced to delay HealthKit after bug
Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute.
Amazon pips Google to purchase .buy domain name for $4.6bn
Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination.
More women play video games than men
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.
Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
Digital Natives: Age is not the biggest factor
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
Low cost smartphones to drive growth in emerging markets
The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.
Social media case study: Dettol boosts spray sales 86% in China via word of mouth
Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.
1 in 6 emails fail to reach inbox, but Gmail gets best results- study
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.