Consumers embracing digital technology on the high street
Consumers are increasingly using digital devices on the high street to give store feedback, check stock levels and check that they are getting the best deals, according to new research.
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Smartphone gloves a hit as cold snap returns
Mobile accessories retailer Mobile Fun, has found that Dot Gloves for Capacitive Touch Screens have been a great seller during the Winter months; particularly during the cold snap over Christmas.
Facebook turns ‘likes’ into ads with ‘Sponsored Stories’
Facebook has introduced a new advertising program called Sponsored Stories, which turns user’s actions on the social network, such as ‘likes’ and ‘check-ins’ into ads.
Facebook to launch own-brand mobile with HTC- report
Mobile phone maker HTC is set to unveil two new Facebook-branded handsets as part of a deal with the social networking site next month, according to a news report.City AM reports that the tie-up will be announced at the Mobile World Congress in Barcelona next month.
iPhones to replace credit cards? Apple could let users pay with handsets
The next versions of Apple’s iPhone and iPad could include technology let customers pay for physical goods using their handheld devices, rather than via bank cards or cash, according to reports.
Top tips: Nailing down ad effectiveness- Looking beyond clicks
When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…
Yahoo to make further job cuts
Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce.
Top 10 most searched-for UK banking websites
A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.
Umpf PR woos new clients with £1,000 Foursquare discount
PR and social media agency Umpf has created a new campaign offering what it claims to be ‘the UK’s most lucrative Foursquare check-in’ to mark its office move.
Mystery brand ‘The Foundation’ to launch with crowd-sourcing campaign
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.