As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
UK search spend increased 14 percent year-on-year in the final quarter of 2010, with Google leading the charge, according to new research.
To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
Almost all single music tracks are now purchased digitally instead of in physical formats in the UK, with the total of singles sold increasing since 2007, according to new research from the Office of National Statistics.
Facebook has ventured into the group buying arena, testing a new “Buy with Friends” feature, which lets users share deals on virtual goods.
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Two thirds of online Brits (67%) are now using the Internet to research, source and plan their holidays both here in the UK and abroad, according to the latest research from Memonic, the free web based note-taking software company, and YouGov.
BSkyB has bought Wi-Fi hotspot operator The Cloud, giving the broadcaster access to more than 5,000 UK hotspots.
Online content publisher Demand Media went public this week, debuting at a higher-than-expected price of $17 per share.