US ad network YuMe expands into Europe with London office
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.
Uncategorized
Brands warned against using Facebook to target children
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.
Peru: Comscore audience research expansion continues
Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore.
China: Alibaba restructures online retail giant Taobao
Alibaba Group plans to split its online retail operation TaoBao into three separate companies- a move which could hinder Yahoo’s plans to invest further in the company.
Google speeds up search for mobile devices
Google has revamped its search engine with a new tool called ‘Instant Pages’, designed to make it easier to access from handheld mobile devices.
Internet radio pioneer Pandora’s shares soar on stock float
Pandora Media saw its shares soar above expectations, as the US-based online radio firm floated on the New York Stock Exchange this week.
Google boosts voice and image-based searches
Google has launched two new search features, using voice and images, instead of text-based keywords, to find information on the web.
Online shopping in May: Brits splash out on the little things, but reluctant to buy big
Online shopping continues to grow in the UK, with £5.3 billion spent online during May; a year-on-year increase of 18%. However, Brits are preferring to make lots of small purchases rather than big investments, according to the latest data from the IMRG and Capgemini.
Top 3 email mistakes: How to avoid a bad reputation (and spam filters)
Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of ‘legitimate’ marketing emails, according to new research.
Shazam buys first company: Synchronized Lyrics adds words to song
Mobile music discovery firm Shazam has made its first corporate acquisition with the purchase of synchronized lyric technology from Tunezee, a Silicon Valley-based company.