Stream:20 expands into Europe with German office
Digital marketing consultancy Stream:20 has opened a new office in Munich, Germany, which will operate alongside their London headquarters in the City.
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Ireland: Email now being used to drive sales
Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.
Two-thirds of business finance apps in the cloud by 2013
The majority of UK businesses are planning to move their finance, ecommerce or security applications to the cloud, but only 30 per cent of businesses currently have cloud governing policies in place, according to a new poll.
Top 5 global websites: Google breaks records with 1 billion visitors
Google attracted more than one billion people worldwide to its web sites in May, marking the first time that an Internet firm has drawn in that many visitors in one month, according to research from ComScore.
Top 20 UK apps: Google maps tops list
Google owns three out of the five top ranked apps, with mapping, the weather and Facebook proving the most popular mobile tools for Brits on the go, according to new research from comScore and GSMA. The study also showed that Apple’s iOS accounted for 65% of apps being used, more than double its closest rival … [Read more…]
US: Facebook set to overtake Yahoo in display advertising
Facebook will leap over Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo! at No. 2, according to new report.
Microsoft Advertising Exchange opens for business in UK
The Microsoft Advertising Exchange, a real-time bidded (RTB) marketplace that allows advertisers the ability to bid on ‘high-quality’ online inventory, has launched in the UK and Netherlands.
Guest comment: Forget the crystal ball – use your data to predict the future
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.
Nokia UK debuts interactive VoD campaign
Nokia has launched Tremor Video UK’s first inRoll ad format to complement its TV commercial for the new E7 mobile phone.
Rise in redundant securing digital sector jobs
There has been a rapid rise in the number of people made redundant securing work as consultants in the digital sector, according to new figures.