As the number of digital channels grow, how can agencies create a cohesive cross platform campaign for their clients? Digital marketing agency bigmouthmedia and its sister agency LBi today released their joint white paper “Blending: digital channel integration – when 1 + 1 is more than 2”.
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk.
Canada is the top country for iPad use, Japan has most iPhone users and the US prefer Android phones, according to new data from comScore.
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research.
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
The Lego Group has announced the creation of a “free-to-play” zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer.
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews … [Read more…]
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating.
Almost one in three online consumers find inaccurate pricing in search ads displayed by retailers, according to a new survey conducted by YouGov.