Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.
Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research.
Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care … [Read more…]
Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users.
FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage is within reach. The Internet of Things is unlocking a new paradigm in … [Read more…]
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead.