Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research.
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CBS debuts video streaming service ahead of HBO
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.
Warm weather behind slowest growth in online sales since 2010
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.
Dove uses SnapChat in ‘self esteem’ campaign
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.
TV24 UK uses app survey for viewing habit insights
TV24 Group, a global TV guide app provider, has chosen Survey Anyplace’s mobile survey technology to get actionable, in-depth information about its users’ viewing habits.
Global Facebook ad budgets up 81% (as revenue rises 162%)
Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.
Google Play now far ahead of Apple for app downloads (but still makes less money)
Google Play has significantly widened its lead over Apple’s App Store when it comes to app downloads, but Apple’s store still dominates app revenues, according to new research.
Nigerian online shopping giant Konga embarks on search drive
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.
Delays to digital transformation projects worry CIOs and CFOs
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up … [Read more…]
US media consumption trends: Music tops the charts
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country’s population listens to music, spending more than 25 hours each … [Read more…]