Google ‘barometer’ offers customer insights across 46 countries
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.
Uncategorized
Microsoft ditches Nokia brand in mobile shake up
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.
Rakuten to launch UK marketplace as Play.com gets phased out
Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.
The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.
Marketers increasingly choosing Facebook video over YouTube
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.
Apple Pay goes live across 30+ US retailers
Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.
SnapChat gets first ‘creepy’ ad (in a good way)
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.
Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.
Gmail app to sync with Outlook, Yahoo and other email rivals?
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.
Top tips: Adding Context to the Customer Experience
In the race to create the perfect, personal customer experience most marketers have amassed huge volumes of customer data. So why are the majority still failing to deliver the quality of experience demanded in an era of continually rising customer expectation? The problem is that historic CRM data, however in depth and accurate, cannot reveal … [Read more…]