Consumer online spend in January up 24% on previous year
Figures from PayPoint.net published today show that retailers are experiencing a softer post-Christmas landing than last year, after a busy festive period.
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ASOS boosted by international sales
UK online fashion retailer ASOS has assuaged fears of a slowdown, posting a 46% third quarter year-on-year jump in sales, boosted by sales overseas.
Brits ‘biggest online spenders in Europe during 2011’
British consumers spent more online last year than any other country in Europe, according to new research.
Ladbrokes hires TagMan for Tag Management
Betting and gaming giant Ladbrokes has hired tag management system TagMan in order to measure and optimize online marketing campaigns more effectively.
Predictive behavioural targeting technology goes mobile
Behavioural targeting firm nugg.ad is introducing new tools to help advertisers target mobile users based on their preferences.
Yahoo! co-founder Jerry Yang quits company after 18 years
Yahoo co-founder Jerry Yang has quit the company he founded almost two decades ago, raising hopes that the former internet darling may be sold or split up.
Infographic: 30 years of ‘social business’- 3 paths to shared value
‘Social business’ is one of the big business buzzwords of 2012, but how many people actually know what it means? Global Dawn has traced the history of social business over the past thirty years to show it’s not just a 2012 fad.
US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Guest comment: Online advertising grows up
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.