Etihad Airways picks LBi for digital push
Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.
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Top tips: How to run a successful online marketing campaign in a new social environment
Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
Right to reply: Wonga- when SEO goes bad
This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO). Julia Kukiewicz, editor of consumer site Choose.net, looks at … [Read more…]
Facebook 'accounts for over a quarter of US display ads'
Facebook has increased its lead in the US display ad market, accounting for 28% of impressions in 2011, according to new data.
Facebook ‘accounts for over a quarter of US display ads’
Facebook has increased its lead in the US display ad market, accounting for 28% of impressions in 2011, according to new data.
Sky to launch online TV for non-subscribers
Broadcaster BSkyB is to launch an online television service to non-Sky customers to combat a sharp slowdown in growth of its customer base.
Customer service from Sainsbury’s goes viral on Facebook
In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread has gone viral.
iPad: The new passion killer?
Gone are the days of waking up, turning to our loved ones and greeting their new day with a kiss. Instead, new research shows most of us reach over for our first hello of the day to the shiny new data spurting out of our iPads.
Right to reply: Reading between the lines of affiliate marketing surveys (Part 2)
As digital marketing grows at a rapid pace, how is affiliate marketingchanging, and what does the current data tell us? In the second and final part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the fears and threats that performance marketers believe they face.
C4 to report first loss in ten years: Invests in creative talent
Channel 4 is set to report a loss during 2012 as the broadcaster looks to invest in creative talent at the expense of profits.