Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.
The majority (91%) of customers that use a brand via a daily deal site such as Groupon have returned for more business, or are planning to do so, according to new research.
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.
A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]
Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report.
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
E-commerce technology company Fredhopper has recruited two senior directors to strengthen its US presence, and will hire a further 14 people this year as the company plans aggressive growth in the country.