Eight out of 10 PR professionals ‘work with bloggers to gain coverage’
More than eight out of 10 (82%) PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable, according to new research.
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Right to reply: High street needs to work with ecommerce to survive
Following the announcement today of the government’s support for Mary Portas’ plans to rejuvenate UK high streets, Adam Stewart, Marketing Director of Rakuten’s Play.com argues why retailers are facing the need to acclimatise to a new connected retail environment.
Infographic: Why are travel firms slow to take up social media?
While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.
Domino's makes £1m in mobile sales in one week
Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.
Domino’s makes £1m in mobile sales in one week
Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.
Facebook to return to China? Zuckerberg’s Asian trip sparks rumours
Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago.
Infographic: 4 in 5 Facebook Pages ‘make less than 5 posts a month’
Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans.
Google lets users monitor their own online activity
Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.
Ad impression metrics ‘failing to meet standards’- study
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
Top tips: Creating an effective online member acquisition strategy
Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]