Digital album sales overtake CDs for first time
Digital formats have now overtaken physical music sales in the UK, with downloads accounting for 55.5% of total industry revenues of £155.8m in Q1, according to new data.
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Foursqaure teams with American Express to offer ‘voucher-free’ offers in UK
Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year.
The Royal Mint tracks online Jubilee and Olympic camapigns
The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.
Top tips: Steps to success in connected TV? Focus development costs and concentrate on your content
As web-connected TVs start to go mainstream, how can content providers and advertisers capitalise on the new medium while keeping their costs down? Bruno Periera, Director & Co-Founder, TV App Agency, takes a closer look.
Google+ boosts local search with Zagat user reviews
Google is integrating user review site Zagat into a new service ‘Google+ Local’, using online community content to refine local searches.
Facebook Vs Google- Which has the best display ad system? (Infographic)
This new infographic from Wordstream looks at Facebook Advertising compared to Google’s Display Network.
Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views
Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.
Top tips: First impressions- the importance of the welcome email
‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.
Top 5 display advertisers in Brazil
There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.
Russian social gaming market nearly triples
During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.