Free keyword tool helps brands boost paid search
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.
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IPC hires Swanify for mobile app push
Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.
Right to Reply: YouView signals telcos move away from subscription TV model
Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.
YouView goes on sale this month- Will it be the next ‘Freeview’?
YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform.
Google axes 5 more products: Video and iGoogle disappear in ‘summer clean’
Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products.
Samba offers Brits free broadband in exchange for ads
Ad-funded broadband service Samba has launched in the UK this week, offering Brits free broadband in exchange for ads, provided they sign up for a £5 sim or £25 dongle.
Bacardi uses QR Codes for mobile ‘2 for 1’ in-bar promotion
Bacardi and Novus Leisure have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos.
Unemployed men 'retreat to the web'
Recently unemployed men in the UK are spending up to 15 hours-a-day accessing the Internet to help cope with losing face-to-face contact with friends and work colleagues, according to new research.
Unemployed men ‘retreat to the web’
Recently unemployed men in the UK are spending up to 15 hours-a-day accessing the Internet to help cope with losing face-to-face contact with friends and work colleagues, according to new research.
Mobile case study- Coca-Cola engages teens with branded mobile game
Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, tobuild long-term engagement with consumers by letting players unlock levels and learn about a story.