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TV on the web and YouTube – New marketing approaches

August 3, 2012

YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those … [Read more…]

Uncategorized advertising, agencies, brands, content, Entertainment

WPP buys UK ad agency Fortune Cookie

August 3, 2012

Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.

Uncategorized agencies, apps, Australia, brands, digital marketing

Top 10 SEO tips: How to optimise your website from scratch

August 3, 2012

Rob Pierre, Managing Director of Digital Marketing Agency Jellyfish, gives us his 10 top tips on how to optimise your website from scratch.

Uncategorized content, digital marketing, Google, images, marketing

Google+ Hangouts used by NFL for fantasy football banter

August 3, 2012

Google has partnered with the National Football League to allow people to conduct Google+ Hangouts while preparing their teams for fantasy football.

Uncategorized Android, content, Google, images

What do kids today think of the C64? (Video)

August 3, 2012

The iconic Commodore 64 has marked its 30th anniversary this week, pioneering the concept of home computing and opening the door to the likes of Atari, Microsoft and Apple. This BBC video introduces school children of today to the granddaddy of home computing to see if it still holds appeal to the ‘Facebook generation’.

Uncategorized Apple, BBC, games, Microsoft, music

How fashion retailers use social media- report

August 3, 2012

Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.

Uncategorized brands, content, marketing, media

MediaMind partners Omnicom for global digital ad drive

August 3, 2012

MediaMind is to become a global technology partner for Omnicom Media Group (OMG).

Uncategorized advertising, global, marketing, media, technology

Olympics retail trends: High streets slump but online traffic booms

August 3, 2012

As high street shops suffer as people stay at home to watch the Olympics, online shopping network Shopping.com reports a sharp increase in online traffic, particularly for sports and fitness gear.

Uncategorized games, retail, sport, UK

Microsoft to replace Hotmail with ‘Outlook.com’

August 2, 2012

Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google’s Gmail.

Uncategorized apps, content, email, Facebook, Google

Google boosts social media with Wildfire buy

August 2, 2012

Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter.

Uncategorized apps, brands, Facebook, Google, marketing
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