Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a ‘social spine’ into all its services.
Microsoft has revamped its SkyDrive online storage system with new features as the firm aims to rival the likes of Dropbox, Apple, Amazon and Google in the rapidly growing cloud storage market.
How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.
Android-based devices are outstripping Apple globally in terms of popularity, with Samsung leading the way, according to new research.
Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data.
Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.
Despite its popularity online, smartphone users are ditching search in favour of direct navigation, according to new research.
UK consumers use only four mobile apps regularly, with the most popular ones becoming part of a user’s daily routine, according to new research.
UK consumers use only four mobile apps regularly, with the most popular ones becoming part of a user’s daily routine, according to new research.
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks.