Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store.
Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads.
Amazon has launched its Cloud Player in the UK, offering an online backup of all their songs purchased from the online retailer.
Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach.
Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
iPhone users may be more prone to debt than other smartphone users, but are also more responsive to ads according to this infographic.
Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study.
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.