Barnes and Noble brings Nook tablet to UK
Barnes & Noble plans to launch new Nook tablets alongside its e-readers in the UK later this year, as the book retailer looks to take on the likes of Apple, Amazon and Google in the growing market.
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IGN ramps up ad targeting on AskMen website
IGN Entertainment UK has appointed targeting platform nugg.ad as the publisher looks to offer more targeting abilities to advertisers on its AskMen publication.
Agencies blamed for hampering mobile revenue growth: AOP
Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey.
MySpace rebrands as music site, now accepts Twitter and Facebook logins
MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself as a music sharing site.
Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
Gourmet Burger Kitchen app rewards loyalty with free food
Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach.
Stella McCartney begins multiplatform ad campaign
Fashion retailer Stella McCartney is working with online luxury fashion retailer Net-a-Porter to run a multiplatform ad campaign.
DWPub ‘newsrooms’ offers brands online media hub
DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.
Smartphones on the rise in emerging markets
App stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, according to a new report.