Apple to quit using Samsung chips?
Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.
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E.ON partners with LBi for ‘Best Deal For You’ digital initiative
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
Case study: Future publishing boosts conversions 5% through customer understanding
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Search marketing trends: 53% of organic search clicks go to first link
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.
Top 10 travel brands in search- TripAdvisor drops down rankings
TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research.
Microsoft takes on iTunes with Xbox and Windows music store
Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users.
Guest comment: Companies still missing a trick with content marketing
The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.
Friends Reunited hires Maxymiser to boost engagement
Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited.
American Express hires Affiliate Window for lead generation
American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their business provider for driving new corporate business leads.
Janrain and Bazaarvoice partner for shopping social logins
Bazaarvoice is to integrate its shopping reviews platform with the Janrain Engage social login and sharing tool.