Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012.
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UN talks on net regulation hit ‘impasse’
A UN debate on internet regulation has stalled as the UK, US and other westerm countries disagree with Arab States, China and Russia in a diplomatic battle over a set of possible global web laws.
Regulation of personal data – sweeping new UK powers
The location of your mobile phone is added to the list of sweeping new police powers in the regulation of personal data and Deputy PM Clegg leads the attack on his own government.
Marketing techniques with Google maps – upgrades and innovation
More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments…
Netflix CEO in trouble for financial disclosures via Facebook post
US regulators have threatened the head of Netflix with legal action for posting information about the company’s performance on Facebook rather than through official channels.
Internet regulation: Facebook tax office raid in Italy
Police in Milan last week raided Facebook’s offices in the Italian city as part of a crackdown on tax avoidance and internet regulation.
Digital media regulation – North Koreans evade strict internet laws
A state controlled operating system, a political machine that re-calibrated time, and the smuggling of Chinese cellphones to the daring few: digital media regulation doesn’t come tougher than this…
Marie Claire runs multi-platform campaign on Windows Phones
Microsoft is joining women’s glossy Marie Claire in a five-month multi-platform campaign to promote its new range of Windows Phones.
Digital advertising trends in 2012: The 10 biggest headlines of the year
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]
Google axes free version of business apps- charges $50 a year
Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’.