YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
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Mobile and tablet trends in 2012: The 10 biggest headlines of the year
In Western markets, it’s easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is evolving rapidly, with Android and Apple leading the charge in an increasingly competitive … [Read more…]
Smartphone search trends: Search engines apps far more popular than brand versions (infographic)
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.
WebMD axes 250 jobs in cost cutting drive
Popular medical information site WebMD is to cut 250 jobs after disappointing Q3 results.
Online shopping trends: What’s the deal with Mega Monday? (infographic)
Online Christmas shopping is become huge business for retailers and pure play online retailers alike. This infographic from Affiliate Window looks at the stats behind Black Friday and Mega/Cyber Monday.
Right to reply: Customer service, not price, is best way to beat competition
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
ASOS targets mobile fashion shoppers with two new apps
Mobile agency Nimbletank has created two new mobile apps for online fashion retailer ASOS, as the brand optimises its offering for smartphones and tablets.
Facebook trends in 2012: The 10 biggest headlines of the year
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
Search marketing trends in 2012: The 10 biggest headlines of the year
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Bing, Yahoo and Facebook all made major changes to their search tools for … [Read more…]