Case study: Diageo ‘Guardian Angel’ app offers drink drive alternatives
This smart piece of marketing by Diageo encouraged Columbian’s to download a ‘guardian angel app’, offering discounted alternatives to drink driving home.
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Mobile 'now represents 20% of Facebook ad spend'
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Mobile ‘now represents 20% of Facebook ad spend’
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Morrisons plans food website after disappointing Xmas sales
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales.
Xbox reveals 37% engagement with ‘Nuads’ video format
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.
Right to reply: Online now vital for retail sales growth
Figures from the British Retail Consortium have highlighted a boom in online spending for Christmas 2012.But without the 17% rise in website sales for goods other than food, spending would have fallen. Mark Haviland, MD of CPA network Rakuten LinkShare looks at the growing importance of ecommerce for the UK economy.
Mumsnet ramps up email marketing with eCircle
Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign.
Guest comment: Facebook gifts- The gift that could keep on giving
Facebook is currently trialling its latest innovation, Facebook Gifts, which will allow individuals to buy physical gifts on the platform to be delivered to their friends. This innovation is set to be a real boost for Facebook and may serve to convince brands and retailers to commit to the overall concept of F-commerce. Richard Britton, … [Read more…]
Right to reply: Returned Christmas gifts show need for better online tools
According to a report from Credit Suisse, up to 40% of clothing and between 5% and 10% of electrical goods bought online are returned in January. Heikki Haldre, founder and chief executive of virtual fitting room provider Fits.me, argues that returns are only part of a bigger issue: the increasing complexity of calculating the profitability … [Read more…]
Case Study: Coca-Cola uses mobile and social to get Olympic gold
Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 … [Read more…]