UK-based social media app TweetDeck has been sent a letter from the UK companies registrar, warning that the company will be struck off in three months and forcibly dissolved unless it files accounts.
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising.
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it.
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.
Google is considering developing a ring that consumers can use to identify themselves securely online, as an alternative to passwords.
Facebook’s new Graph Search lets users sift through the vast connections they have with fellow social networkers – including brand pages – to find relevant information to them. While brands and advertisers are still figuring out how this will affect them, Helen Crowley, Managing Director at Alchemy Social – an Experian company looks at what … [Read more…]