For advertisers, doing social media “at scale” isn’t easy. Social media is more than just PR, viral campaigns, Twitter, Facebook, brand monitoring or evangelist blogs. Gary Angel, President of Semphonic, argues that if you’re treating social media as a single function then you’re almost certainly doing it wrong…
Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of … [Read more…]
Last year, the Royal National Institute for the Blind ran an email campaign that cleverly played with email conventions to challenge readers to empathise with blind or partially sighted people. This case study looks at how they managed to get a 24% click through rate with a simple but effective email.
Research in Motion has rebranded under the name ‘Blackberry’ as the Canadian smartphone maker looks to regain lost market share to Android and Apple with its new BB10 device.
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access.
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
Over 4 in 5 customers (83%) need some form of support during their online journey, and 59% of consumers would like more options in how they connect with brands, according to a new survey.
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.