We will be seeing significant investment in eCommerce technology and platforms as demand for eCommerce increases and as companies innovate their multichannel retail offerings this year. The real winners will be platform providers that provide true commerce suites, argues Matt Clarke CTO at marketing and technology agency Amaze.
The UK Government is setting up a national Future High Streets Forum to make sure other retailers do not go the way of HMV, Blockbuster, Jessops and Comet.
With Valentine’s Day fast approaching, this infographic from Rakuten looks at the global online shopping trends for the most romantic day of the year- revealing that Asians spend the most, Germans spend the least and Americans spend £231m a year on presents for their pets…
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research.
Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data.
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.
Netflix has taken the web by storm with its new ‘cultural manifesto’, hailed by Facebook COO Sheryl Sandberg as “the most important document to ever come out of Silicone Valey”.
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.