Magnum debuts Twitter coupon giveaway with #GrabaSpoon hashtag
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.
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BBC to link recipe site to Tesco
BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant.
The Football League signs Mediasyndicator for display ads
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
Guest comment: In figures- Our reliance on gadgets
As technology grows at a rapid pace, our reliance on gadgets has changed the way we consume media- and advertisers have to adapt accordingly. Ahmed Ahmed at Eloqua looks at the impact of our gadget addiction, and where marketers need to focus in 2013.
Boom in mobile takeaway ordering for JUST EAT
Online takeaway service JUST EAT has seen a boom in mobile orders, a sign of things to come as smartphone and tablet adoption becomes commonplace.
Guest comment: UK search trends show big rewards for smart brands
2013 looks set to be another record breaking year for search in the UK. James Murray, Digital Insights Manager, Experian Marketing Services takes a look at what advertisers can learn from the latest search trends.
Expedia hires Feefo for pan-European customer reviews
Travel giant Expedia has appointed Feefo to generate reviews for them from their customers’ experiences across its UK, French, German and Dutch sites.
Google sponsored shopping ads launch across Europe
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Tablets ‘to account for 20% of Google ad revenue in 2013’
A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report.
Top 7 tips: Google’s new sponsored shopping tool- what it means for advertisers
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]