Mobile got ‘12% of video ads views in 2012’
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report.
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Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Mobile trends- ‘One third of UK traffic now from smartphones or tablets’
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore.
Yahoo to cut mobile apps from 75 to 12
Yahoo boss Marissa Mayer has announced plans to cut down on its smartphone apps, as the company looks to boost its advertising through more targeted campaigns.
Right to reply: Small stores suffering on high street could find online niche
Latest Office of National Statistics figures indicate that small stores in the UK saw a fall in the quantity of sales- unlike large stores who saw an increase- particularly due to sales made online. Adam Stewart, Marketing Director, Rakuten’s Play.com argues why using online marketplaces could help level the playing field.
Beware of the trolls: Research websites warned that comments can harm credibility
Rude or inflammatory user comments can harm the credibility of online research, according to new research which could hold wider implications for the internet at large.
Lyons Tea gets first ‘pause button’ video ads on RTE player
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
Topshop teams with Google+ for London Fashion Week
Topshop has partnered with Google+ to give its followers access to London Fashion Week.
John Lewis cuts 325 in-store jobs to focus online
John Lewis is to axe 325 department managers across its stores, as the retailers looks to focus more of its sales growth online.
Windows 8- how are brands using in-app advertising?
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.