Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and … [Read more…]
Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney’s Martin Place, following a social media backlash
Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]