Channel 4 ‘data baby’ to expose modern ad tracking techniques
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
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Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
Microsoft fined £484m for breaching browser antitrust deal
Microsoft has been fined €561m (£484m) in Europe for failing to promote a range of web browsers, rather than just Internet Explorer.
Modern marketing in 2013: How has the profession evolved?
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
10 online shopping trends for Mother's day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
10 online shopping trends for Mother’s day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
YouTube to launch music subscription service?
Google is reportedly planning two music subscriptions services for YouTube and Google Play.
Spotify expands car radio presence with Volvo deal
Following its deal with Ford last month, Spotify has continued to expand to car radions via a new deal with Volvo.
Google Play marks first birthday with sale
To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
IPC launches ‘social catalyst’ to boost ads
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.