Amazon puts 14 TV pilots to public vote
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series.
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Game of Thrones (the sales and marketing version)
Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.
Case study: Multivariate testing lets Clarks walk in customers’ shoes
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
Three quarters of major UK retailers ‘do not offer free instore wi-fi’
76% of major UK retailers do not offer free instore wi-fi, according to new research from mobile marketing agency Sponge.
Mobiles to generate ‘42 quadrillion Tweets by 2017’
A new report from Juniper Research forecasts that the amount of mobile data traffic generated by Smartphones, Featurephones and Tablets will exceed 90,000 Petabytes by 2017, equivalent to almost 42 quadrillion tweets or approximately 7 billion Blu-ray movies.
Twitter #Music app offers social recommendations
Twitter has launched a new music app which will recommend tracks based on a user’s followers.
The most annoying ads on the internet (infographic)
Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them.
Mail Online tests paid content with 'Daily Mail Plus'
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
Mail Online tests paid content with ‘Daily Mail Plus’
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
Right to reply: Apple shares plunge- but don't forget its $137bn 'safety net'
Apple’s shares have fallen to an 18 month low, on rumours of falling demand and a lack of innovation. Professor Loizos Heracleous argues that Wall Street is missing the big picture and neglecting Apple’s $137bn cash ‘’safety net’…