Adobe offers ‘predictive publishing’ for Facebook campaigns
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
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Right to reply: Google results show how a shift to mobile is vital
Despite posting increased revenues and paid clicks, Google’s latest results showed that cost per click fell 4%. Alistair Dent, head of PPC for Periscopix, argues that a shift to mobile is becoming vital if the company wants to keep its dominant position in web advertising.
The Entertainer uses Shutl for same day deliveries
Toy retailer The Entertainer has partnered with Shutl,giving customers the option to select same-day deliveries for website purchases.
Nintendo gets social with Miiverse online
Nintendo has made its Miiverse social network accessible to all, letting non-Wii U users see the games giant’s first foray into social media outside of its console ecosystem.
Nokia adds Whatsapp button for $72 Asha mobile
Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts.
Shazam offers interactive cinema ads for brands
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Right to reply: Apple results show 3 themes to watch
Apple posted its first profit decline in a decade this week, but the electronics giant still beat expectations despite a perceived lack of innovation. Ian Fogg, IHS Electronics & Media Senior Principle Analyst, looks at how Apple’s results demonstrate where it has sustainable differentiation from competitors, and what this means for the future of ‘iDevices’.
Marketers ‘missing trick with online personalisation’
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.
Right to reply: Mobile search boom shows platform can shape shopping decisions
This week’s BRC-Google Online Retail Monitor results showed that search volumes on tablet devices increased a staggering 198% and growth on smartphone devices was 66%. Adam Stewart, Marketing Director, Rakuten’s Play.com argues that this highlights the increasing importance of mobile in the online shopping journey, as well as how consumers are researching products online before … [Read more…]
Infographic: CRM is biggest challenge for online businesses
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.