Online videos ‘drive deeper engagement than text articles’
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
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Guest comment: Is it time to review the small print in your affiliate network relationships?
Large brands tend to review their affiliate network provider every 2-3 years and differentiation between service providers has become harder to see. However, there has been a lack of innovation. In order to lock in market share contracts have been increasing and the small print surrounding notice periods has been growing. Sean Sewell at Performance … [Read more…]
Apple’s iTunes turns 10- Can it keep its lead?
Apple’s iTunes launched back in spring 2003, going on to become the most successful online music store of the past decade. But can it maintain its lead amid growing competition from the likes of Amazon, Google and Spotify?
Return Path offers sneak peek into competitors’ email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
Return Path offers sneak peek into competitors' email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
Facebook buys mobile app start-up Parse
Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence.
‘iBeacon’ tackles theft by making phones ‘heard but not seen’
A new phone security gadget, the iBeacon, has gone on sale in the UK, helping to keep phones hidden from view while alerting the owner to calls and texts.
Samsung hits record sales- smartphones lead growth
In the week when Apple revealed its first profit drop in a decade, rival Samsung has seen smartphone sales drive its income up 42% to a record high despite a typically slow season for the electronics market.
Google forced to offer clearer search labels after EU probe
Google has been forced to change the way it displays search results in Europe, amid concerns it might be abusing its dominant market position.
Baidu to buy Chinese video site for $400m?
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report.